Four Reasons Small Business Marketing Falls Short
The tactics usually aren’t the problem. After diagnosing the marketing of dozens of small businesses and franchisees, we kept finding the same four issues holding them back, and none of them had anything to do with effort.
Physical Therapy Practice | From 60% capacity to fully booked in a few months.
A practice stuck at 60% capacity had a compelling story and a growing Instagram following, but no funnel connecting them to new patients. We rebuilt the website, simplified the content strategy, and connected the two. Within a few months the practice was fully booked and had to hire additional help to keep up.
The Peony Fields | When customer knowledge finally meets the right ad strategy.
The Peony Fields had tried digital advertising before without finding the right channel for their audience. We built their first Google Ads campaign from scratch around what the owner already knew about her customers. The result was 600+ tickets sold and an 8.5× return on total ad spend in a single spring season.
Uptown Cheapskate Logan | From Grand Opening Buzz to Loyal Local Audience
A new store in a small college town, coming off a grand opening and needing to convert early buzz into a lasting local presence. We built a local marketing system designed for a capped audience and a student-driven calendar. The result was 300%+ growth in Instagram profile visits and promotional campaigns that consistently delivered 200 to 400% lifts in store activity.
Small Resale Store | What changes when the system is built around your actual constraints.
Two years in, the store was running promotions without a real system and struggling to build local awareness in one of the smallest markets in its franchise. We built a marketing engine designed around their actual constraints. The result was 21% year-over-year sales growth and a local audience that finally knew the store existed.