Our Story
After years of watching the broken agency model fail businesses the same way, we decided it was time to build something better. That’s why we built The Fix Point.
Why We Exist
Between us, we've sat in every seat.
Before The Fix Point existed, our team spent years on every side of the marketing industry, inside a franchisor, inside agencies, freelancing, and running a small business. Our experiences throughout all of it gave us our reason to build The Fix Point, and shaped every aspect of how we built it.
Inside a Franchisor
15+ years combined
We reviewed hundreds of real agency relationships across the US and Canada. We saw the proposals, the invoices, and the actual sales data, and we could see exactly when what agencies were reporting didn’t match what was actually happening in the business.
Inside Agencies
The other side of the table
We understood firsthand why agencies run the same playbook on every client. A packaged solution is easier to sell, easier to staff, and easier to scale than doing the diagnostic work first, and we saw that up close.
Freelancing
Doing it our own way
We finally had the freedom to ask the right questions and build around what clients actually needed, without the constraints of a packaged model pulling us in the wrong direction.
Small Business Owner
From the client seat
We know what it feels like to be on the buying side of marketing. Owning a small business as a marketing client means making real decisions with real money on the line, and living with the weight of not knowing if any of it is working.
What we saw across all of it told the same story.
A franchisee would sign with an agency that came in with an impressive pitch and a polished proposal. The onboarding would feel attentive and promising, led by senior people who clearly knew what they were doing. Then a few months in, the senior team would quietly hand the account down to junior staff, the strategic conversations would stop happening, and the client would be left wondering why the quality had shifted. The franchisee would keep paying the retainer, keep getting reports full of metrics that sounded okay, and keep wondering why nothing was actually moving. By the time they realized what had happened, months of budget had already been spent.
Our experience in franchising is just where we saw it most clearly, but the pattern plays out the same way for small businesses everywhere. That’s what The Fix Point is built around. Not more marketing, not a shinier package, but the right questions asked first and a marketing foundation built around what your business actually needs.
“What we kept seeing were frustrated franchisees, the same playbooks, the same tactics. We knew there had to be a better way.“
What we believe, and how it shows up in the work.
The Fix Point is built on honesty, not trends. We take the time to understand your business before we recommend anything, because most marketing problems aren’t what they look like on the surface. We find the real issue first, build the right fix alongside you as a true partner, and measure our success by the value we actually create for you, not just the work we deliver.
Diagnose before we prescribe.
We believe in solving your problem, not selling you something. That means we find out what’s actually going on before we ever make a recommendation.
Honest over what’s easy.
We will tell you the truth about your marketing, even when it’s hard to hear, because real growth comes from fixing the real problems, not just the comfortable ones
Built with you, not for you.
You stay in the driver’s seat. We make sure you’re building on solid ground
Invested in outcomes.
We measure our success by yours. That means making recommendations with your long-term goals in mind, not just the next project
Straight talk, always.
We communicate clearly and directly, because you shouldn’t need a translator to understand what we’re telling you.
Humble enough to listen first.
We don’t walk in assuming we already know your business.
The people behind the work.
Anastasia leads strategy, branding, web development, paid media, and the diagnostic frameworks that drive everything The Fix Point does. She spent over a decade inside franchise systems evaluating marketing partners and advising franchisees before building The Fix Point, and that experience shapes how she approaches every client relationship. She has over 13 years of marketing experience and a master's degree in economics. She will tell you the truth about your marketing even when it is not what you were hoping to hear. She will also redo something three times at midnight if it is not right yet.
Ann specializes in content, campaigns, copywriting, design, and social. She built her marketing foundation inside the same franchise system, evaluating agency relationships and advising franchisees across the country, before moving into agencies and freelance work. Reliable, steady, and detail oriented, she is the kind of person who does not let things fall through the cracks. She brings over a decade of marketing experience and an instinct for execution that keeps projects moving. If you send her something to review, expect it back with every comma in the right place.
Crystal runs operations, project management, account management, and bookkeeping. She also ran a circus school as a small business owner, which means she understands firsthand what it takes to keep something moving when everything is pulling your attention in different directions. She knows what economic uncertainty actually feels like for a small business, and that perspective informs everything she does here. She has literally juggled for a living, and she brings that same skill to keeping client work on track.
The change we're here to make.
Too many businesses spend months and real money working with partners who were never the right fit, following advice that sounded reasonable but wasn’t built around what their business actually needed, and wondering why nothing was moving despite doing everything they were told. Most of the time, the problem wasn’t the effort. It was that the foundation was never part of the conversation before the execution began.
That’s what The Fix Point is built to change. Not with a bigger promise or a better-looking proposal, but with the honesty to ask the right questions first, the discipline to build around what your business actually needs, and a genuine investment in what you actually get
out of it.
The right partner makes all the difference.
If marketing has started to feel harder than it should, or you’ve spent real money on help that didn’t move the needle, the problem is rarely the effort you’ve put in. It’s usually that the foundation wasn’t right before the execution started, and nobody was honest enough to say so. That’s exactly the conversation we start with, whether you end up working with us or not.